Highland Team partners with Hyde Park Group to bring breakthrough Positioning Workshops to San Francisco Bay Area

Deborah Henken, President of Highland Team, has joined forces with the Hyde Park Group, experts in identifying the optimal position in a market through experiential positioning workshops with highly actionable results.

Mary Haderlein, President of the Hyde Park Group, delivers a unique positioning workshop featuring a combination of analytical tools and creative, role-playing scenarios which put participants actively into the marketing situation of their company and generate positioning statements based on their particular market dynamics.

The workshops focus on four marketing scenarios: War Games for highly competitive market share wars, LeapFrog for stagnant or declining markets competing on price, TrailBlazers for companies in new or undefined markets, and Beat The Clock, for markets experiencing rapid growth. Each module uses proprietary experiential techniques loosely based on the work of Edward de Bono, a leading expert in creative thinking, complemented by analysis into the market, competition, customer and brand. Sample workshop sucess stories

Ms. Haderlein has over 20 years of strategy and marketing experience at some of the leading communications firms in the world including Omnicom, WPP, and Saatchi & Saatchi. She has worked with a diverse array of Clients including Microsoft, MCIWorldCom, Motorola, Procter & Gamble, Kellogg, Clorox, Borden, American Plastics Council, International Truck, Waste Management, R J. Reynolds, The Kellogg Graduate School of Management, and many others.

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