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• Build, Buy or Partner? Product Mgmt Challenges
  (posted: Mar, 2019)

  The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.

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• Continuing with Major Tech Company
  (posted: Nov, 2021)

  Creating messaging and documentation for big internal transition.

• Marketing Strategy for Higher Education
  (posted: Oct, 2021)

  Providing marketing strategy, research, and process consulting to a leading higher education consulting organization.

Check out our library of past news items.

Highland Team Newsgram #3

(posted: July 19th, 2002)

Highland Team Newsletter (July 19, 2002)

Highland Team continues to work with companies to create revenue-enhancing go-to-market strategies and programs to launch and grow business. In this newsletter, we'll share some of the insights and articles we've been using to help our clients succeed in today's environment.

In this issue:

• Positioning-Rethinking Your Strategy
• Highland Team and Hyde Park Group Partner for Breakthrough Positioning
• Build, Buy or Partner: Speed Your Time To Market
• Highland Team Selected by Global Software Partnering And Alliance Group of IDC
• Deborah joins Silicon Valley American Marketing Association Board

"Read Newsgram #3"