Latest News

• Messaging for Product that Locates Lost Medical Devices
  (posted: Mar, 2025)

  Highland is working with a tech solutions company on the messaging for their locator product.

Latest Blog

• Build, Buy or Partner? Product Mgmt Challenges
  (posted: Mar, 2019)

  The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.

Pricing Strategies

Research competitive pricing models and market drivers, develop pricing model focused on capturing value of product benefits and ensuring long-term revenues.

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