Latest News
- Messaging for Product that Locates Lost Medical Devices
(posted: Mar, 2025)Highland is working with a tech solutions company on the messaging for their locator product.
Latest Blog
- Build, Buy or Partner? Product Mgmt Challenges
(posted: Mar, 2019)The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.
Product Launch & Marketing
Highland Team can plan all elements of a product launch including:
- plans and timelines
- management
- introduction and communications to key influencers, customers, prospects, press, field, channel partners and internal employees
- creation of product marketing materials
- sales tools
- implementing introduction events
- overseeing all communication activities
Ensure sales force readiness and plan the critical launch of your company or products, including rollout plans, communications plans, and messaging.
Once your product is launched we continue to assist with the marketing, working with clients on:
- Beta site selection and management
- developing outbound messaging
- creating product demos
- developing content, blogs, and social media posts
- creating sales force launch tools and materials
And anything else needed to ensure the success of your product.
Let us help you get started. Contact us today.