Latest News
- Messaging for Product that Locates Lost Medical Devices
(posted: Mar, 2025)Highland is working with a tech solutions company on the messaging for their locator product.
Latest Blog
- Build, Buy or Partner? Product Mgmt Challenges
(posted: Mar, 2019)The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.
Market Assessment And Segmentation Studies
Understand the market trends and size of your market, competitive situation and competitor's strategies, positioning, products and prices, and target audience needs, issues, challenges, demographics, personas and buying preferences. Explore growth trends, product adoption trends, pain points and needs of market segments, assess viability, size and growth of various market segments and select and prioritize key market segments. We implement secondary research, individual interviews and focus groups to help you understand your market situation.
Typically, the next step is Positioning, Messaging and Branding.
Let us help you get started. Contact us today.