Latest News
- Messaging for Product that Locates Lost Medical Devices
(posted: Mar, 2025)Highland is working with a tech solutions company on the messaging for their locator product.
Latest Blog
- Build, Buy or Partner? Product Mgmt Challenges
(posted: Mar, 2019)The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.
Channel Strategy And Development
Determine the proper distribution strategies to bring products successfully to market. Identify target audience buying preferences and select channel choices for market coverage and penetration. Create channel pricing strategies, policies, sales and marketing programs to accelerate success.
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