Latest Blog

• Build, Buy or Partner? Product Mgmt Challenges
  (posted: Mar, 2019)

  The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.

News Archives

• Helping Entrepreneurs Access Grants
  (posted: Feb, 2025)

  We are helping small businesses access SBA grant funding.

• Market analysis For Animal Health Company
  (posted: Dec, 2024)

  Highland provides assistance understanding market needs, challenges, and opportunities to animal health innovators.

Check out our library of past news items.

Highland Team and Next Step Introduce "Marketing That Sells"

(posted: May 1st, 2004)

During a recent engagement, Highland Team developed a clearly differentiated value proposition for a client and created the key messages to be used with prospects, analysts and the press. However, our client and his company (like many companies did not have extensive sales experience. Therefore, the company faced a challenge adapting these messages into 'sales messages' and developing the process, skills and confidence to directly sell his offerings to prospective clients.

We've teamed together with long-time colleague, Jennifer Vessels, President of Next Step, to develop a seamlessly integrated sales and marketing service to create effective marketing and compelling sales results. Our clients will receive compelling and differentiated positioning and messages and the skills to turn these into effective sales results. For more information, contact Highland Team.

For information on Next Step, Click here.