Latest Blog
- Build, Buy or Partner? Product Mgmt Challenges
(posted: Mar, 2019)The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.
News Archives
- Market analysis For Animal Health Company
(posted: Dec, 2024)Highland provides assistance understanding market needs, challenges, and opportunities to animal health innovators.
- Market Development Consulting With Non Profit
(posted: Sep, 2024)Highland assists non-profit organization with marketing tools and strategies.
Market analysis For Animal Health Company
(posted: December 11th, 2024)
An innovative company developing products for the poultry and swine industry requested assistance understanding market needs, challenges, and opportunities for a feed additive under development.
Highland implemented primary research with industry experts, veterinarians, production managers, and Doctors of Animal Nutrition and Health. Insights gathered are helping to inform development of unique offerings that will improve animal health.