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- Build, Buy or Partner? Product Mgmt Challenges
(posted: Mar, 2019)The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.
News Archives
- Continuing with Major Tech Company
(posted: Nov, 2021)Creating messaging and documentation for big internal transition.
- Marketing Strategy for Higher Education
(posted: Oct, 2021)Providing marketing strategy, research, and process consulting to a leading higher education consulting organization.
Highland Team Partners With Phone Works
(posted: August 1st, 2003)
Highland Team Partners with Phone Works
Highland Team is pleased to announce a close working relationship with Phone Works, to provide an even wider range of go-to-market services for our clients. Phone Works is the leader in developing telesales and telemarketing strategies for high tech companies. Phone Works consulting teams have built or re-engineered over 150 inside sales operations for technology start-up companies and former start-ups that include BEA, Cisco, Network Appliance, PlaceWare, and PeopleSoft. Highland Team recommends the power of telesales and telemarketing as a core component of a sales and market penetration strategy. Telesales can enhance a company's sales reach and ramp revenue very quickly and cost-effectively. Telemarketing can provide a targeted and powerful vehicle to introduce new products, build awareness and develop qualified leads quickly. By teaming with Phone Works, we are now able to bring these powerful tools to our client companies.
For the last twelve years, Phone Works has built and improved telephone and internet-based sales and pipeline-building functions for hundreds of companies to accelerate sales results at decreased costs. Phone Works consulting teams have built or re-engineered over 150 inside sales operations for technology start-up companies and former start-ups that include BEA, Cisco, Network Appliance, PlaceWare, and PeopleSoft. See www.phoneworks.com for more information.