Latest Blog
- Build, Buy or Partner? Product Mgmt Challenges
(posted: Mar, 2019)The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.
News Archives
- Continuing with Major Tech Company
(posted: Nov, 2021)Creating messaging and documentation for big internal transition.
- Marketing Strategy for Higher Education
(posted: Oct, 2021)Providing marketing strategy, research, and process consulting to a leading higher education consulting organization.
Highland Team Newsgram #4
(posted: April 6th, 2003)
Highland Team Newsletter (April 06, 2003)
Greetings! In the past few months since our last Newsgram, exciting changes have happened. I've teamed with two senior executives to add even more expertise and value to our services. Highland Marketing has changed its name. But Highland Team continues to work with companies to create revenue-enhancing go-to-market strategies and programs to launch and grow business. In this newsletter, we'll share some of the insights and articles we've been using to help our clients succeed in today's environment.
In this issue:
- Highland Marketing becomes Highland Team, Introducing the new team
- Highland Team and IDC team to provide influencer partner program development
- Speed Your Channels To Success
- Selecting Segments
- Other News
- Recent Engagements
"Read Newsgram #4"