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• Build, Buy or Partner? Product Mgmt Challenges
  (posted: Mar, 2019)

  The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.

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• Helping Entrepreneurs Access Grants
  (posted: Feb, 2025)

  We are helping small businesses access SBA grant funding.

• Market analysis For Animal Health Company
  (posted: Dec, 2024)

  Highland provides assistance understanding market needs, challenges, and opportunities to animal health innovators.

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Highland Teams With IDC on New Study

(posted: March 1st, 2003)

Highland Teams with IDC on Their Latest Study

Highland Team is pleased to team with IDC as an Authorized Implementation Partner (AIP) on their newest study, "Capturing Market Share with Influence Relationships."

The study focuses on how to estimate the revenue impacted by alliances in a company, the appropriate metrics for measuring the impact of influence and what elements need to be included in an influence program to maximize benefit to a company. AIP companies will critically evaluate a companies need to adapt to an influencer partner program model, develop strategically sound frameworks to launch a program and implement best-in-class influence partner programs with a focus on clear and measureable ROI.

For more information on the study, click here. (MS PowerPoint presentation)