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• Build, Buy or Partner? Product Mgmt Challenges
  (posted: Mar, 2019)

  The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.

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• Messaging for Product that Locates Lost Medical Devices
  (posted: Mar, 2025)

  Highland is working with a tech solutions company on the messaging for their locator product.

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  (posted: Feb, 2025)

  We are helping small businesses access SBA grant funding.

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Positioning & Messaging for Product that Locates Lost Medical Devices

(posted: March 24th, 2025)

Highland Team is working with a technology solutions company to develop positioning and sales messaging.

Their innovation is targeted at dentists, assisted living facilites, retirement communities and hospitals, and is designed to locate missing items such as dentures or other critical medical-related items and wearables.