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- Build, Buy or Partner? Product Mgmt Challenges
(posted: Mar, 2019)The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.
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- Continuing with Major Tech Company
(posted: Nov, 2021)Creating messaging and documentation for big internal transition.
- Marketing Strategy for Higher Education
(posted: Oct, 2021)Providing marketing strategy, research, and process consulting to a leading higher education consulting organization.
Highland Team now brings value of IDC partner & channel research into client engagements
(posted: June 1st, 2002)
Highland Team has been selected as an Authorized Implementation Partner (AIP) of IDC Global Software Partnering and Alliances Group. Chosen for depth of practical experience in developing and managing channel and partnering programs and relationships, Highland Team will be one of a select group of partners that the IDC group will recommend to their clients to develop and implement best practice channel and partner plans and programs as a complement to IDC research and advisory services.
AIP members have a close working relationship with IDC, enabling them to bring the value of IDC analysts, research and methodologies into their consulting assignments to deploy partner programs and initiatives for clients. Highland Team looks forward to working with clients to make the most of valuable IDC channel and partner research.
Learn more about why to use an IDC Authorized Implementation Partner - AIP Implementation Assistance (Power Point Presentation)