Latest Blog
- Build, Buy or Partner? Product Mgmt Challenges
(posted: Mar, 2019)The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.
News Archives
- Continuing with Major Tech Company
(posted: Nov, 2021)Creating messaging and documentation for big internal transition.
- Marketing Strategy for Higher Education
(posted: Oct, 2021)Providing marketing strategy, research, and process consulting to a leading higher education consulting organization.
New Highland Team Engagement with Canadian Co
(posted: November 9th, 2020)
Highland Team has been tapped to develop positioning and messaging for a leading enterprise relationship management company in Canada.