Latest Blog
- Build, Buy or Partner? Product Mgmt Challenges
(posted: Mar, 2019)The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.
News Archives
- Continuing with Major Tech Company
(posted: Nov, 2021)Creating messaging and documentation for big internal transition.
- Marketing Strategy for Higher Education
(posted: Oct, 2021)Providing marketing strategy, research, and process consulting to a leading higher education consulting organization.
Marketing Strategy for Digital Health App
(posted: August 31st, 2020)
During August and September, Highland Team has been evaluating the impact of the COVID pandemic on the health and wellness environment for a digital health app offered by a leading managed health care company based in Minnesota. We are providing comprehensive insights and marketing strategy recommendations for four separate audiences: employers, employees, providers, and insurance companies.