Latest Blog

• Build, Buy or Partner? Product Mgmt Challenges
  (posted: Mar, 2019)

  The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.

News Archives

• Helping Entrepreneurs Access Grants
  (posted: Feb, 2025)

  We are helping small businesses access SBA grant funding.

• Market analysis For Animal Health Company
  (posted: Dec, 2024)

  Highland provides assistance understanding market needs, challenges, and opportunities to animal health innovators.

Check out our library of past news items.

Marketing Strategy for Digital Health App

(posted: August 31st, 2020)

During August and September, Highland Team has been evaluating the impact of the COVID pandemic on the health and wellness environment for a digital health app offered by a leading managed health care company based in Minnesota. We are providing comprehensive insights and marketing strategy recommendations for four separate audiences: employers, employees, providers, and insurance companies.