Latest Blog

• Build, Buy or Partner? Product Mgmt Challenges
  (posted: Mar, 2019)

  The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.

News Archives

• Continuing with Major Tech Company
  (posted: Nov, 2021)

  Creating messaging and documentation for big internal transition.

• Marketing Strategy for Higher Education
  (posted: Oct, 2021)

  Providing marketing strategy, research, and process consulting to a leading higher education consulting organization.

Check out our library of past news items.

New Engagement: Marketing Strategy for Higher Education

(posted: October 11th, 2021)

With this new engagement Highland Team provides marketing strategy, research and process consulting to a leading higher education consulting organization.

• Engaged to provide Business Process Improvement leadership focused on the organization's business unit that leads marketing strategy and implementation for their largest University partner.
• Tapped to conduct market research and assess opportunity for their client, a private university in the Midwest, for a new online program serving a new market segment.