Latest Blog

• Build, Buy or Partner? Product Mgmt Challenges
  (posted: Mar, 2019)

  The critical issue product marketers and managers face is to choose the appropriate product development strategy. Deborah offers some insight in this article.

News Archives

• Market analysis For Animal Health Company
  (posted: Dec, 2024)

  Highland provides assistance understanding market needs, challenges, and opportunities to animal health innovators.

• Market Development Consulting With Non Profit
  (posted: Sep, 2024)

  Highland assists non-profit organization with marketing tools and strategies.

Check out our library of past news items.

Launch Marketing Consulting With Data Analytics Software

(posted: June 18th, 2024)

We recently assisted an organization with a new data analytics based software product that harnesses the power of factory data for optimized decision-making.

Preparing for its initial launch at a major international manufacturing show, the client required assistance with its brand identity, communications and messaging, booth design, marketing materials, lead development and tracking, and break-out presentation. We led the project, creating timelines, locating resources, developing messaging, fine-tuning the presentation, creating email announcements to attendees to create excitement and interest, and training staff.